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Kind hearts are strong hearts and strong hearts do more good.

We’re thrilled to announce that with your help, by simply purchasing your favourite Becel® products, 100,000 meals were donated to Canadians facing food insecurity.

For every Becel® product purchased between February 1 and April 30, 2021, Becel® donated $1 through its Kind Hearts Fund* to support local charities in communities across Canada in providing meals to persons facing food insecurity. Through your purchase of Becel® products, you helped provide 100,000 meals to your fellow Canadians.

*Up to a total donation of $100,000

Becel® is proud to celebrate the kindheartedness of these charitable organizations and their community volunteers. By sharing their stories, we hope to inspire further acts of kindheartedness across Canada.

By Supporting the Becel® Kind Hearts Fund, you helped to fight food insecurity.

Food insecurity is the inability to access nutritious food in socially acceptable ways, or the uncertainty that one will be able to do so. Household food insecurity is often linked with a household’s financial ability to access adequate food. In 2020, almost one in seven (14.6%) Canadians lived with food insecurity, and the pandemic brought about additional financial and food instability for many families. By supporting these local charities, Becel® helped get food onto the plates of those who need it most.