Kind hearts are strong hearts and strong hearts do more good.
You can help a Canadian facing food insecurity by purchasing your favourite Becel® product.
For every Becel® product purchased between February 1 and April 30, 2021, Becel® will donate $1 through its Kind Hearts Fund+ to support local charities in communities across Canada in providing meals to persons facing food insecurity. Through your purchase of Becel® products, you will help provide over 100,000 meals* to your fellow Canadians.
*Up to a total donation of $100,000