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You buy. We donate. Purchase Becel® to help fund essentials for community food banks.

Kind hearts are strong hearts and strong hearts do more good.


By simply buying your favourite Becel® products, Becel Kind Hearts Fund will donate $500,000 annually to food banks across Canada. Funds will help food banks obtain essential supplies and equipment needed to support operations and keep warehouses running safely and smoothly, to help the food banks better serve our communities.



By simply purchasing your favourite Becel® products, you are supporting the Kind Hearts Fund’s initiative to assist local charities that get food onto the plates of Canadians faced with food insecurity – those who are unable to access nutritious food in socially acceptable ways or are uncertain that they can access the food they require. For example, in 2021, 6.7 million (~18%) Canadians relied on food charities to meet their food needs.

Becel® is proud to celebrate the kindheartedness of these charitable organizations and their community volunteers. By sharing their stories, we hope to inspire further acts of kindheartedness across Canada.

By Supporting the Becel® Kind Hearts Fund, you helped to fight food insecurity.

Food insecurity is the inability to access nutritious food in socially acceptable ways, or the uncertainty that one will be able to do so. Household food insecurity is often linked with a household’s financial ability to access adequate food. In 2020, almost one in seven (14.6%) Canadians lived with food insecurity, and the pandemic brought about additional financial and food instability for many families. By supporting these local charities, Becel® helped get food onto the plates of those who need it most.