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Kind hearts are strong hearts and strong hearts do more good.

You can help a Canadian facing food insecurity by purchasing your favourite Becel® product.

For every Becel® product purchased between February 1 and April 30, 2021, Becel® will donate $1 through its Kind Hearts Fund+ to support local charities in communities across Canada in providing meals to persons facing food insecurity. Through your purchase of Becel® products, you will help provide over 100,000 meals* to your fellow Canadians.

*Up to a total donation of $100,000

Becel® is proud to celebrate the kindheartedness of these charitable organizations and their community volunteers on our website and social channels. By sharing their stories, we hope to inspire further acts of kindheartedness across Canada.


Food insecurity is the inability to access nutritious food in socially acceptable ways, or the uncertainty that one will be able to do so. Household food insecurity is often linked with a household’s financial ability to access adequate food. Currently, almost one in seven (14.6%) Canadians live with food insecurity, and the pandemic has brought about additional financial and food instability for many families. By supporting these local charities, Becel® aims to get food onto the plates of those who need it most.