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You buy, we donate. Becel® is committed to helping food banks across Canada help those in need.

By simply buying your favourite Becel® products, Becel Kind Hearts Fund will donate $500,000 every year to food banks across Canada. Funds will help food banks obtain essential supplies and equipment needed to keep warehouses running safely and smoothly, to help them better serve our communities.

Kind hearts are strong hearts and strong hearts do more good.

Becel® is proud to celebrate the kindheartedness of these charitable organizations and their community volunteers. By sharing their stories, we hope to inspire further acts of kindheartedness across Canada.

By Supporting the Becel® Kind Hearts Fund, you helped to fight food insecurity.

Food insecurity is the inability to access nutritious food in socially acceptable ways, or the uncertainty that one will be able to do so. Household food insecurity is often linked with a household’s financial ability to access adequate food. In 2020, almost one in seven (14.6%) Canadians lived with food insecurity, and the pandemic brought about additional financial and food instability for many families. By supporting these local charities, Becel® helped get food onto the plates of those who need it most.