You buy. We donate. Purchase Becel® to help fund essentials for community food banks.
Kind hearts are strong hearts and strong hearts do more good.
By simply buying your favourite Becel® products, Becel Kind Hearts Fund will donate $500,000 annually to food banks across Canada. Funds will help food banks obtain essential supplies and equipment needed to support operations and keep warehouses running safely and smoothly, to help the food banks better serve our communities.
WHY SUPPORT THE BECEL® KIND HEARTS FUND?
By simply purchasing your favourite Becel® products, you are supporting the Kind Hearts Fund’s initiative to assist local charities that get food onto the plates of Canadians faced with food insecurity – those who are unable to access nutritious food in socially acceptable ways or are uncertain that they can access the food they require. For example, in 2021, 6.7 million (~18%) Canadians relied on food charities to meet their food needs.
Becel® is proud to celebrate the kindheartedness of these charitable organizations and their community volunteers. By sharing their stories, we hope to inspire further acts of kindheartedness across Canada.
Juliet couldn’t have gotten off to a more heartfelt start volunteering at Food for Life – her first day was February 14, 2017. Every Tuesday, Juliet runs a program in her co-operative housing complex where she hands out fresh food to those struggling to make ends meet. She also inspires kindheartedness in the next generation, encouraging youth to volunteer their time with Food for Life.
As a volunteer at the Airdrie Food Bank, Wayne is known as a quiet soul who is making a loud impact in his community. Wayne is a veteran who served Canada for 22 years; today, he volunteers to manage his PTSD and make a difference. Wayne has been a volunteer at the Airdrie Food Bank since March 2016, lending a helping hand with the food hamper program.
At 71 years young, Norma is Feed Nova Scotia’s longest-serving volunteer, having logged 9,400 hours over the years. It’s easy to see why she is such a kindhearted individual. Throughout the pandemic, Norma has continued her volunteer efforts from the safety of her home, assisting with food delivery scheduling and answering calls from community members during the holiday season.
Immigrating from Syria six years ago, Chilmon began volunteering at the UHC’s People’s Choice Pantry to become familiar with his new home. Through he started as a quiet worker, Chilmon has blossomed; a kindhearted volunteer, he has become an integral part of the team. Whether packing donation boxes, distributing fresh produce or unloading delivery vehicles, he does everything with warmth and a smile.
By Supporting the Becel® Kind Hearts Fund, you helped to fight food insecurity.
Food insecurity is the inability to access nutritious food in socially acceptable ways, or the uncertainty that one will be able to do so. Household food insecurity is often linked with a household’s financial ability to access adequate food. In 2020, almost one in seven (14.6%) Canadians lived with food insecurity, and the pandemic brought about additional financial and food instability for many families. By supporting these local charities, Becel® helped get food onto the plates of those who need it most.