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Landing Page, Kind Hearts Fund | Donating 100,000 Meals to Canadians

Becel Kind Hearts Fund

WANT TO HELP SPREAD KINDNESS

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There are Easier Ways to be Kind. 

You don't need to carry people across the street. You don't need to pack 10,000 school lunches. With the Becel Kind Hearts Fund, every tub you buy helps fight food insecurity across Canada - supporting charities with food programs in communities from coast to coast.

You Buy, We Donate.

At Becel, we believe that small, simple acts of kindness can make a big difference.

By simply purchasing your favourite Becel® products, you’re supporting the Becel Kind Hearts Fund: a commitment to help fight food insecurity across Canada. This year, we're donating $500,000 to charities with a food program nationwide. From providing meals to families in need to helping charities continue their essential work, we’re proud to spread kindness where it’s needed most. With every Becel purchase, a portion goes directly into the Kind Hearts Fund - turning everyday choices into lasting impact. Because when we come together with open hearts, even the smallest gesture can rise into something greater.

What is the Kind Hearts Fund? 

The Kind Hearts Fund is Becel’s commitment to fighting food insecurity across Canada. What started as an initiative that was created to address the immediate needs brought on by the Covid-19 pandemic in 2020, has grown into a powerful commitment to support Canadian charities and ensure sustained support for those facing food insecurity across the country. 

What does the Kind Hearts Fund do?  

The Kind Hearts Fund helps get food onto the plates of Canadians who need it most - and it’s all made possible by your support. Since its inception, Becel’s Kind Hearts Fund has supported local charities that get food onto the plates of Canadians facing food insecurity. 

How you can help

You don't need to carry people across the street. You don't need to pack 10,000 school lunches. With every Becel purchase, a portion goes directly into the Kind Hearts Fund - a commitment to help fight food insecurity across Canada. You buy, we donate.