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We know you’ll love new Becel® Plant-Based Bricks. If you’re not completely satisfied, we’ll refund the purchase price.*


For over 40 years, Becel has been a staple in many Canadian households. Now, we’re proud to introduce new Becel Plant-Based Bricks – a plant-based alternative made for butter lovers. 


Becel Plant-Based Bricks taste, cook and bake like dairy butter. Available in both Salted and Unsalted varieties, we know you’ll love this plant-based alternative. So much so that if you’re not completely satisfied, we’ll refund the purchase price.*

Step 1:

Download, print, complete by hand, and sign the Money Back Guarantee Form.


Step 2:

Enclose the following in an envelope:

  • The completed and signed Money Back Guarantee Form.
  • The original store register receipt with a Becel Plant-Based Brick product purchased between March 1, 2020 – December 1, 2020. Please circle Becel Plant-Based Brick product purchased and date on store receipt.

Step 3:

Mail all items listed above within 30 days of your purchase date (all claims must be post-marked within 30 days of purchase and received by no later than January 31, 2021). Claims must be mailed with the proper postage to:

Becel Money Back Guarantee
PO BOX 250-UF01
Pickering, ON


Subject to Full Terms & Conditions below

ONLINE ACCESS REQUIRED. LIMIT ONE REIMBURSEMENT PER HOUSEHOLD. REIMBURSEMENT LIMITED TO PRICE OF ONE PACKAGE ONLY, REGARDLESS OF THE NUMBER OF PACKAGES PURCHASED. Only mail-in Money Back Guarantee Form with original store receipt will be accepted; no photocopies are allowed. Offer only valid for Becel® Plant-Based Bricks (454g) Salted and Unsalted packages. Purchase must be made in Canada. No responsibility is assumed for lost, late or misdirected mail or illegible and incomplete requests, or torn, separated or non-delivered mail or undelivered submissions. Ineligible or incomplete requests will not be honored.  Purchase of eligible Becel® Plant-Based Bricks (454g) Products must be made between March 1, 2020 and December 1, 2020. Please circle product purchased and date on store receipt. All requests for reimbursement must be post-marked within 30 days of purchase and must be received no later than January 31, 2021. Offer valid only in Canada. No groups, clubs or organizations may participate in this offer or reproduce or distribute this form or any portion thereof to its members.  Does not include sales tax. May not be used in conjunction with other offers. Allow at least 6-8 weeks for delivery of reimbursement cheque. By submitting a reimbursement request, you agree to Upfield Canada Inc. its agents and/or representatives, storing, sharing and using the personal information you provide for the purpose of administering this offer in accordance with its Terms, and the Upfield Canada privacy policy (available at: Upfield Canada Inc. reserves the right, at its sole and absolute discretion, to modify, suspend or terminate this offer at any time without prior notice, in the event of fraud or for any reason whatsoever. To check on status call: 1-800-461-3229